One of the clients at Cheil, was Samsung, and as part of the retail team we were tasked with creating concepts for their American experience stores. From specific product launches like their S23 brand, in-store camera experiences for graduates, to a holiday exploration - we were tasked with maintaining the brand standards while making the storefronts feel unique and important to the specific seasonal push. All options were presented to clients and external printing partners to create the perfect Galaxy storefronts.