Tasked with creating a PR package for a social media influencer, with the goal of creating an intriguing design that beckons the viewers to want to learn more about the contents of the package, while using elements that are influenced by the “Galaxy” of connected devices inside. Ultimately we achieved a premium and luxurious design that uses a mix of gloss and matte printed elements to generate buzz around the family of products of Samsung. As a project with a quick turnaround, the client was very pleased with the quality of work in a short amount of time.
It’s All Connected
In addition to the front covers, we pulled the designs on the interior panels after opening the original packaging, utilizing the galactic shimmer texture that pulls in the color of the main device family into the forefront to contrast while still relating to the front creative. We also lead the creation of a new product lockup that includes product in a zero gravity lockup, as if floating to the galaxy. This was a win with the client praising the lockup as creating intrigue, while also showcasing their connectivity.
As with most projects, there are multiple options that are in progress simultaneous with the final design. In this case, client had a difficult time choosing the direction, so we fully rendered the final front facing designs to reflect different approaches to the luxe, and simplified designs to be included on the designs. Ultimately we made the correct choice but we didn’t want to lose quality if we had to pick a different direction.
